PaintPRO Vol 2, No 5

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Other articles in this issue:
Waterproofing Masonry
Concrete Surface Prep
Great Ideas
Color My World
The Ultimate Faux Images
Estimating for the Painting Contractor
Contractor Profile: Marsha Ives
Paint Product News
Painting Tips
Product Profile
Painting Industry News

PaintPRO Archives — Product News

Sherwin-Williams Exterior Coating

Duration™ Exterior Coating Uses New Technology to Provide Next-Generation Performance. When the situation calls for superior hide and the utmost in durability, contractors are calling for Sherwin-Williams Duration™ Exterior Coating. That’s because Duration features PermaLast™ Technology - the revolutionary use of acrylic co-polymers to form a flexible layer that goes on 70% thicker than ordinary house paint - enabling the coating to offer extreme protection along with the ultimate hide.

Because Duration is self-priming, it provides superior one-coat coverage on previously painted surfaces and requires only two coats for new, never-painted surfaces - cutting crew time for contractors. Duration’s mildew resistance and better protection against peeling and blistering than premium house paints means greater customer-satisfaction – including more referrals and fewer callbacks - for years to come.

Duration is ideal whenever reliable, extended durability and superior hide are high priorities, including single family homes, multi-family units, commercial and institutional buildings for siding, windows, gutters, trim and architectural plastics. Available in flat or satin and a complete range of ColorAnswers™ Exterior Colors, the coating can be used on wood, stucco, masonry/cement composition panels, aluminum, vinyls and galvanized metal.

For 130 years, Sherwin-Williams has satisfied the coating and color needs of painting contractors, designers, specifiers, property managers and builders. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 2,400 stores and 1,000 sales representatives in North American make Sherwin-Williams the nation’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.


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